Why I Am Deleting All My Blog Posts

I am 25 years old, but I have created tens of thousands of pieces of content in my life. Maybe even over 100,000.

Social posts, podcasts, YouTube videos, songs, flyers, whitepapers, websites, blogs… You name it. Most of this content has flopped horribly.

But a choice few pieces of content have helped me move my career forward. However, when I look at the blog posts I have posted on this website up until now, I know that these posts won’t help me move my career forward.

Profit Noodle is where I should share my best stories and ideas. Instead, I’ve been posting generic B.S.

Today is the day that changes.

A Short History of ProfitNoodle.com

It is Black Friday 2021. I have been sitting on my mom’s sofa, working for weeks non-stop on YouTube videos about music production.

As I sit here editing a video, I wonder if this won’t be like the other dozen online businesses that I’ve had fail:

  • In 4th grade, I started my first website, UniversalSporting.com. I wouldn’t say I liked sports much, but I was trying to be cool like my brother and thought I could compete with ESPN. This site flopped miserably as my dad wondered why he had so many charges from GoDaddy on his card.
  • In 7th grade, I started my first beat-selling website. I didn’t make a single sale, but at least this time, I chose a category I was interested in.
  • In 2019, I started a daily music production podcast and recorded 165 episodes before burning out. This podcast was hot garbage, but it helped me build my consistency muscle.
This is what it felt like when I started my first website about sports!

Now, back to 2021…

After I upload the video I’m working on, I know I should get started on the next one in my queue. Instead, I decide to procrastinate by watching some videos from other creators.

I stretch out on the sofa and click on a video about YouTube strategy from a creator named Nathan Black. At the end of the video, the creator gives a sales pitch for a Black Friday discount on his YouTube course, Project 24.

I buy in…

Over the next few months, this course helped me break past 1,000 subscribers on my YouTube channel, and a couple of viral videos still get me traffic.

However, almost accidentally, I stumbled on the blogging course, which is part of my purchase. At the time, I didn’t think much of it. However, two years later, I returned to the blogging course and started ProfitNoodle.com.

I am grateful for the course because it helped me gain momentum and push out my first 30 or so posts. However, I am deleting those very posts as I type this one.

There is no doubt that the SEO tactics in this course work, and I am sure that I will continue to derive value from this additional understanding of the Google algorithm for years to come.

However, after long and hard thought, I have determined that SEO for the sake of SEO isn’t all that important to me for this blog.

SEO Writing vs. Good Writing

My first posts on ProfitNoodle.com were crafted almost formulaically for the Google algorithm.

They were structured to create “Expertise, Authority, and Trust” in the business niche. I wrote posts on such mind-numbing topics as:

  • How to Read a Profit & Loss Statement
  • What is the Difference Between Gross Margin & Net Margin
  • How to Create a HubSpot Account

Whenever I sat down to work on one of these posts, I wanted to claw my eyeballs out and cut off my fingers.

Google might reward me with early traffic for writing these posts that directly respond to common search queries, but in my opinion, this blogging style doesn’t serve my long-term goals.

While I could find minimal joy in sharing the occasional personal anecdote or custom graphic in the context of these posts, they were generally lifeless and void of passion.

Therefore, I have concluded that I am better served by sharing my best ideas, not my most algorithm-friendly ideas.

The path I was on before would have led me to create a crappy version of Investopedia.com or the HubSpot blog.

But now, I am striving to follow in the footsteps of technologist thinkers such as Venkatesh Rao (ribbonfarm.com), Matt Mullenweg (ma.tt), Scott Alexander (starslatecodex.com), and Marc Andreesen (pmarchive.com).

This approach to blogging serves me much better, and I will explain why.

This is a Journey, Not a Textbook

When a professor begins writing a college textbook, it is only after decades of study and research. This kind of technical writing is the domain of academia.

A textbook aims to be comprehensive, orderly, and authoritative.

There is nothing wrong with this kind of writing. In fact, it is necessary to preserve and expand human experience and knowledge.

However, I am a 25-year-old who doesn’t have a doctorate. It would be hubris to try and create such a textbook style blog and think I could compete with the finance academics who create resources like Investopedia.

What I do have, however, is a unique journey and perspective. I’ve had some early successes and some magnificent failures.

I can share these stories because these stories are novel. In fact, personal experience is the ultimate “Blue Ocean.”

The blog post “How to Calculate Net Margin” has been done 1000s of times. But, an original experience with “What I did when bleeding 50% monthly” has a context and a story that is wholly unique to each individual person who might experience this painful business challenge.

Academic rigor is necessary to test fundamentals. But only true stories show the different angles of the diamond that is an axiom, formula, or law of nature.

Stories are a journey. Stories are impactful.

In academia, stories are undervalued in favor of cold logic and scientific exactitude.

In the rough and tumble world of business (and especially online business), things work a bit differently.

Egos battle with virtue. Greed contends with facts. Data is torn by manipulation.

Stories cut through the noise.

A Business Plan Without SEO?

The traditional business model for a blogger is simple.

A blog can get lots of traffic by ranking on Google through carefully optimized posts.

This traffic can then be converted into revenue through such witchcraft as banner advertising, selling information products, and affiliate marketing. This business model can work when executed well.

Courses like Project 24 teach entrepreneurs how to build a tightly optimized blog for SEO. The long list of blogs making $4,000+ a month using Project 24 proves that SEO is not dead as a strategy.

However, SEO is not the only viable strategy for bloggers.

SEO-driven blogs go wide. But it is also possible to go deeper and wiser.

Product sales are a good analogy to explain this.

Let’s say you sell a widget for $20. To make a million dollars of revenue, you need to sell 50,000 widgets. However, if you sell a widget for $20,000, you only need to sell 50 widgets.

This isn’t just a theory. My time in enterprise technology sales has shown me that even one right customer can be worth $1,000,000+.

My long-game strategy is to reach the right, high-value readers.

I don’t need 50,000 page views to make $10,000 a month. I need one-page view from one reader who sees the value of working with me.

The Future of Arbitrage

Since the emergence of Chat-GPT, I have seen virtually every blogging influencer scrambling to make ends meet.

Some bloggers wholeheartedly accept Chat-GPT which has flooded the Google indexes with 20x the content that used to vie for the same search quantity. I respect the hustle.

Other bloggers believe that the power of human writing shall prevail. However, they continue to use formulaic SEO writing that Chat-GPT can easily replicate better and faster. I see this as nothing more than people burying their heads in the sand.

Online writing has changed forever. Tweaking old strategies won’t work. They must be entirely gutted and remodeled.

In my mind, there are only two options for online writing as we advance:

1. Go much wider through the use of AI. To write successfully with AI takes massive output, scale, and iteration. The Investment Time Return (ITR) to break ground with “SEO” writing is longer than ever. However, there will be many highly successful blogs built this way.

2. Go much deeper with blogging as an auxiliary to a larger business model. By writing higher-level content that addresses “Apex” topics for niche, entrepreneurs with a higher ticket service to sell can leverage blogging as a social media and network-driven strategy.

Personally, I work full-time in high-ticket technology sales and have little time to spare. This means that the latter approach is the better fit for me.

Because of this, I am deleting all the simple “question-answer” posts and going deeper.

If you’ve made it this far in the blog, I hope that you will connect with me on X (@iamdrewlowe) and I appreciate you joining me on the journey!